{"id":80104,"date":"2026-04-13T20:10:16","date_gmt":"2026-04-13T18:10:16","guid":{"rendered":"https:\/\/www.hippocampus.eu\/nicht-kategorisiert\/zuyd-hogeschool\/"},"modified":"2026-04-24T11:08:36","modified_gmt":"2026-04-24T09:08:36","slug":"hochschule-zuyd","status":"publish","type":"post","link":"https:\/\/www.hippocampus.eu\/de\/kundengeschichten\/hochschule-zuyd\/","title":{"rendered":"Zuyd Hogeschool"},"content":{"rendered":"

[vc_section full_width=“stretch_row“ content_placement=“middle“ el_class=“dg-padding–mid“ css=“.vc_custom_1770302624731{background-color: #F0F7F5 !important;}“][vc_row type=“vc_default“ equal_height=“yes“ content_placement=“middle“ el_class=“dg-index–fix dg-position–relative“][vc_column width=“2\/3″ el_class=“dg-padding–none-inner dg-column–tablet-100″][vc_column_text css=““ el_class=“dg-notification–bullet“]Weniger Aufwand, mehr Erfolg: Volle Kontrolle \u00fcber Ihre Studierendengewinnung ab Tag Eins<\/span><\/span>\u00a0<\/span><\/strong>[\/vc_column_text][vc_column_text css=“.vc_custom_1777015205502{padding-right: 4% !important;}“ el_class=“dg-padding–small-bottom dg-text–custom“]<\/p>\n

So automatisiert die\u00a0<\/span>Hochschule\u00a0<\/span>Zuyd<\/span>\u00a0ihre Studierendengewinnung<\/span><\/span>\u00a0<\/span><\/em><\/h1>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/3″ el_class=“dg-column–tablet-100″][vc_single_image image=“75985″ img_size=“large“ css=““][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=“stretch_row“ el_class=“dg-padding–mid“ css=“.vc_custom_1770302629731{background-color: #F0F7F5 !important;}“][vc_row type=“vc_default“ equal_height=“yes“ content_placement=“middle“][vc_column][vc_column_text css=““ el_class=“dg-text–custom“ el_id=“registreren“]<\/p>\n

Wie wird aus Daten eine Strategie? Bei der\u00a0<\/span>Hochschu<\/span>l<\/span>e\u00a0<\/span>Zuyd<\/span>\u00a0<\/span>in der\u00a0<\/span>niederl\u00e4ndischen\u00a0<\/span>Provinz Limburg<\/span>\u00a0b\u00fcndeln Pascal van\u00a0<\/span>Dooren<\/span>\u00a0(Data Marketing) und\u00a0<\/span>Dahnee<\/span>\u00a0<\/span>Nijsten<\/span>\u00a0(Eventmanagement) ihre Expertise. Gemeinsam gestalten sie\u00a0<\/span>Angebote und Inhalte<\/span>, die wirklich ankommen.\u00a0<\/span>Mit Hippocampus nutzen sie ein Tool, das beide Bereiche abdeckt: tiefgehende Einblicke f\u00fcr Pascal und skalierbare Prozesse f\u00fcr\u00a0<\/span>Dahnee<\/span>.<\/span><\/span>\u00a0<\/span><\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=“stretch_row“ el_class=“dg-padding–mid“][vc_row type=“vc_default“ equal_height=“yes“ content_placement=“middle“][vc_column][vc_column_text css=““ el_class=“dg-block–quote“]<\/p>\n

\u201eHippocampus war sofort einsatzbereit und hat uns den direkten Einstieg in das datengesteuerte Arbeiten erm\u00f6glicht.\u201c<\/span><\/i>\u00a0<\/span><\/h2>\n

\u00a0<\/span><\/p>\n

Pascal van\u00a0Dooren,\u00a0Data Marketing Experte, Hochschule\u00a0Zuyd<\/span><\/i>\u00a0<\/span><\/p>\n

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Von der Frage direkt zur Antwort\u00a0<\/strong><\/h2>\n

An der Hochschule\u00a0Zuyd\u00a0wird datenbasiertes Arbeiten immer wichtiger, und Hippocampus liefert das passende Fundament dazu. Anmeldezahlen, Trends oder Ergebnisse: Pascal\u00a0van\u00a0Dooren\u00a0beh\u00e4lt mit\u00a0Echtzeit-Insights\u00a0direkt aus dem System\u00a0jederzeit den \u00dcberblick.\u00a0Kein Wunder, denn\u00a0Hippocampus\u00a0wurde\u00a0speziell f\u00fcr\u00a0den terti\u00e4ren Bildungssektor\u00a0entwickelt:\u00a0Alle wichtigen Funktionen sind direkt integriert, Filter machen die Studierendengewinnung effizienter als je zuvor und neue Datenverkn\u00fcpfungen\u00a0garantieren\u00a0ein\u00a0l\u00fcckenloses Tracking.<\/span><\/p>\n

Am Ende des Tages gewinnt\u00a0Pascal van\u00a0Dooren\u00a0so\u00a0tiefere Einblicke als je zuvor. Er \u00fcberwacht m\u00fchelos die wichtigsten Zubringerschulen und\u00a0sieht sofort, ob die Anmeldungen den Erwartungen entsprechen oder ob das Marketing aktiv gegensteuern muss. Solche Checks erledigt er mit Hippocampus auf Knopfdruck. Wer noch einen Schritt weitergehen m\u00f6chte, nutzt die nahtlose API-Anbindung an Power BI, um Daten in umfassenden Dashboards aufzubereiten und das volle Potenzial seines\u00a0Reportings\u00a0auszusch\u00f6pfen.<\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“vc_default“ equal_height=“yes“ content_placement=“middle“][vc_column][vc_empty_space][vc_column_text css=““ el_class=“dg-text–custom“]<\/p>\n

Von einer Woche zu wenigen Minuten<\/span>\u00a0<\/span><\/h2>\n

Dahnee\u00a0Nijsten\u00a0vom Eventmanagement profitiert enorm von der \u201eActivity\u00a0Automation\u201c. W\u00e4hrend die Vorbereitung einer Kampagne f\u00fcr einen Tag der offenen T\u00fcr fr\u00fcher eine ganze\u00a0Woche dauerte, ist sie heute in wenigen Minuten erledigt.\u00a0Dieser enorme Zeitgewinn wirkt sich auf alle Bereiche der Studierendengewinnung an der Hochschule\u00a0Zuyd\u00a0aus. Ob Schnupperstudium, Online-Sessions, Elternabende oder Praxistage: Jede Aktivit\u00e4t wird nun effizient automatisiert, was\u00a0das gesamte Team sp\u00fcrbar entlastet.<\/span><\/p>\n

Noch besser wird die\u00a0Automatisierung\u00a0durch\u00a0Vorlagen,\u00a0mit der\u00a0jede Kampagne automatisch im korrekten Corporate Design und\u00a0in der\u00a0passenden\u00a0Tonalit\u00e4t\u00a0erstellt wird.\u00a0Das sichert eine konsistente Markenwirkung nach au\u00dfen. Gleichzeitig beh\u00e4lt das Team den vollen \u00dcberblick. Detaillierte Einblicke in die E-Mail-Kommunikation zeigen anhand von \u00d6ffnungsraten, Klicks und Abmeldungen genau, welche Inhalte die Zielgruppe begeistern und wo noch Optimierungspotenzial besteht.<\/span>\u00a0<\/span>[\/vc_column_text][vc_empty_space][vc_column_text css=““ el_class=“dg-block–quote“]<\/p>\n

\u201eDie \u201aActivity\u00a0Automation\u2018 ist ein absoluter Gamechanger. Was fr\u00fcher eine ganze Woche Vorbereitung kostete, erledige ich heute in wenigen Minuten.\u201c<\/span><\/i>\u00a0<\/span><\/h2>\n

\u00a0<\/span><\/p>\n

Dahnee\u00a0Nijsten, Projektmanagerin\u00a0Events, Hochschule\u00a0Zuyd<\/span><\/i>\u00a0<\/span><\/p>\n

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Echtzeit-Kontrolle\u00a0f\u00fcr\u00a0Gelassenheit<\/span>\u00a0<\/span><\/h2>\n

Die Tage der offenen T\u00fcr sind an der Hochschule\u00a0Zuyd\u00a0ein gro\u00dfes Ereignis.\u00a0Fr\u00fcher war das mit viel Stress verbunden: Wie laufen die Anmeldungen? Kommen genug Leute?\u00a0Heute herrscht Gelassenheit: Mit Hippocampus sieht das Hochschul-Team\u00a0in\u00a0Echtzeit, wer sich anmeldet.\u00a0Diese Transparenz gibt\u00a0Dahnee\u00a0Nijsten\u00a0und\u00a0ihrem Team\u00a0die n\u00f6tige Sicherheit und volle Kontrolle \u00fcber den Prozess.\u00a0Und wenn n\u00f6tig,\u00a0k\u00f6nnen sie\u00a0sofort gegensteuern, anstatt zu sp\u00e4t zu erkennen, was h\u00e4tte anders laufen m\u00fcssen.\u00a0<\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“vc_default“ equal_height=“yes“ content_placement=“middle“ el_class=“dg-padding–small-bottom“][vc_column el_class=“dg-column–tablet-hide“][vc_empty_space][vc_column_text css=““ el_class=“dg-text–custom“]<\/p>\n

Mehr Eigenverantwortung, weniger Aufwand<\/span>\u00a0<\/span><\/h2>\n

An der Hochschule\u00a0Zuyd\u00a0gehen zentrale Verwaltung und dezentrale Umsetzung Hand in Hand. Die Fachbereiche managen ihre\u00a0Events\u00a0wie Webinare oder Praxistage heute selbstst\u00e4ndig \u00fcber eigene\u00a0Accounts. Das entlastet die\u00a0Marketing- und Kommunikationsabteilung\u00a0massiv, denn der fr\u00fcher \u00fcbliche Zeitaufwand f\u00fcr die zentrale Abwicklung geh\u00f6rt der Vergangenheit an.\u00a0So beh\u00e4lt Marketing\u00a0den \u00dcberblick,\u00a0ohne selbst operativ einzugreifen.<\/span><\/p>\n

Dass dieses Modell so reibungslos funktioniert, liegt an der Architektur von Hippocampus.\u00a0Jedes Teammitglied hat genau die Rechte, die es ben\u00f6tigt. Das Marketing stellt mithilfe zentraler Vorlagen sicher, dass Tonfall und Corporate Design gewahrt bleiben, w\u00e4hrend die Fachbereiche bei den Inhalten maximale Freiheit genie\u00dfen. Der entscheidende Faktor ist die einfache Bedienung von Hippocampus: Die Software ist so intuitiv, dass die Qualit\u00e4t auch bei vielen beteiligten Akteuren stets auf h\u00f6chstem Niveau bleibt.<\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=“stretch_row“ el_class=“dg-padding–mid-top dg-padding–small-bottom“][vc_row type=“vc_default“ equal_height=“yes“ content_placement=“middle“][vc_column width=“3\/5″ el_class=“dg-padding–small-bottom dg-column–tablet-100″][vc_column_text css=““ el_class=“dg-text–custom dg-padding–small-bottom“]<\/p>\n

M\u00f6chten Sie auch mit <\/span><\/span>Hippocampus starten?<\/span><\/span><\/em><\/h2>\n

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    \n\t<\/i>\n<\/div><\/div><\/div>\n<\/div>In nur einer Woche live und einsatzbereit<\/span><\/span>\u00a0<\/span><\/span><\/div><\/li>
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    \n\t<\/i>\n<\/div><\/div><\/div>\n<\/div>Vollst\u00e4ndig DSGVO-konform<\/span><\/span>\u00a0<\/span><\/span><\/div><\/li>
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    \n\t<\/i>\n<\/div><\/div><\/div>\n<\/div>Keine Beratungs- oder Implementierungskosten<\/span><\/span>\u00a0<\/span><\/span><\/div><\/li>
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    \n\t<\/i>\n<\/div><\/div><\/div>\n<\/div>Unbegrenzte Nutzerzahl ohne\u00a0<\/span>Zusatzkosten<\/span><\/span>\u00a0<\/span><\/span><\/div><\/li>
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    \n\t<\/i>\n<\/div><\/div><\/div>\n<\/div>Jeder kann sofort damit arbeiten<\/span><\/span>\u00a0<\/span><\/span><\/div><\/li><\/ul><\/div>[vc_column_text css=““ el_class=“dg-notification–sale“]\u00a0<\/span>S<\/span>onderangebot: kostenlose Implementierung<\/span><\/strong>[\/vc_column_text][vc_btn title=“Mehr erfahren “ css=“.vc_custom_1777015442166{margin-bottom: 0px !important;}“ link=“url:https%3A%2F%2Fwww.hippocampus.eu%2Fde%2Fsorglose-implementierung%2F|title:Contact“ el_class=“dg-button–default dg-button–new“][vc_btn title=“Heute starten“ css=“.vc_custom_1777015467082{margin-bottom: 0px !important;margin-left: 25px !important;}“ link=“url:https%3A%2F%2Fwww.hippocampus.eu%2Fde%2Fdemo%2F|title:Contact“ el_class=“dg-button–default dg-button–outline“][\/vc_column][vc_column width=“2\/5″ el_class=“dg-column–tablet-100″][vc_single_image image=“74036″ img_size=“full“ css=““ image_hovers=“false“][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_section full_width=“stretch_row“ content_placement=“middle“ el_class=“dg-padding–mid“ css=“.vc_custom_1770302624731{background-color: #F0F7F5 !important;}“][vc_row type=“vc_default“ equal_height=“yes“ content_placement=“middle“ el_class=“dg-index–fix dg-position–relative“][vc_column width=“2\/3″ el_class=“dg-padding–none-inner dg-column–tablet-100″][vc_column_text css=““ el_class=“dg-notification–bullet“]Weniger Aufwand, mehr Erfolg: Volle Kontrolle \u00fcber Ihre Studierendengewinnung ab Tag Eins\u00a0[\/vc_column_text][vc_column_text css=“.vc_custom_1777015205502{padding-right: 4% !important;}“ el_class=“dg-padding–small-bottom dg-text–custom“] So automatisiert die\u00a0Hochschule\u00a0Zuyd\u00a0ihre Studierendengewinnung\u00a0 [\/vc_column_text][\/vc_column][vc_column width=“1\/3″ el_class=“dg-column–tablet-100″][vc_single_image image=“75985″ img_size=“large“ css=““][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=“stretch_row“ el_class=“dg-padding–mid“ css=“.vc_custom_1770302629731{background-color: #F0F7F5 !important;}“][vc_row type=“vc_default“ equal_height=“yes“ content_placement=“middle“][vc_column][vc_column_text css=““ el_class=“dg-text–custom“ el_id=“registreren“] Wie…<\/p>\n","protected":false},"author":4,"featured_media":79439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[68],"tags":[],"class_list":["post-80104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kundengeschichten","category-68","description-off"],"yoast_head":"\nZuyd Hogeschool - Hippocampus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippocampus.eu\/de\/kundengeschichten\/hochschule-zuyd\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zuyd Hogeschool - Hippocampus\" \/>\n<meta property=\"og:description\" content=\"[vc_section full_width=“stretch_row“ content_placement=“middle“ el_class=“dg-padding–mid“ css=“.vc_custom_1770302624731{background-color: #F0F7F5 !important;}“][vc_row type=“vc_default“ equal_height=“yes“ content_placement=“middle“ el_class=“dg-index–fix dg-position–relative“][vc_column width=“2\/3″ el_class=“dg-padding–none-inner dg-column–tablet-100″][vc_column_text css=““ el_class=“dg-notification–bullet“]Weniger Aufwand, mehr Erfolg: Volle Kontrolle \u00fcber Ihre Studierendengewinnung ab Tag Eins\u00a0[\/vc_column_text][vc_column_text css=“.vc_custom_1777015205502{padding-right: 4% !important;}“ el_class=“dg-padding–small-bottom dg-text–custom“] So automatisiert die\u00a0Hochschule\u00a0Zuyd\u00a0ihre Studierendengewinnung\u00a0 [\/vc_column_text][\/vc_column][vc_column width=“1\/3″ el_class=“dg-column–tablet-100″][vc_single_image image=“75985″ img_size=“large“ css=““][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=“stretch_row“ el_class=“dg-padding–mid“ css=“.vc_custom_1770302629731{background-color: #F0F7F5 !important;}“][vc_row type=“vc_default“ equal_height=“yes“ content_placement=“middle“][vc_column][vc_column_text css=““ el_class=“dg-text–custom“ el_id=“registreren“] Wie…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippocampus.eu\/de\/kundengeschichten\/hochschule-zuyd\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippocampus\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-13T18:10:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-24T09:08:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippocampus.eu\/wp-content\/uploads\/2026\/04\/Scherm\u00adafbeelding-2026-04-13-om-20.13.33-1024x412.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"412\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sam van Beek\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hippocampus.eu\/de\/kundengeschichten\/hochschule-zuyd\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hippocampus.eu\/de\/kundengeschichten\/hochschule-zuyd\/\"},\"author\":{\"name\":\"Sam van Beek\",\"@id\":\"https:\/\/www.hippocampus.eu\/#\/schema\/person\/b064f0759c925b61f5ec60140af79e21\"},\"headline\":\"Zuyd Hogeschool\",\"datePublished\":\"2026-04-13T18:10:16+00:00\",\"dateModified\":\"2026-04-24T09:08:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hippocampus.eu\/de\/kundengeschichten\/hochschule-zuyd\/\"},\"wordCount\":1220,\"publisher\":{\"@id\":\"https:\/\/www.hippocampus.eu\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hippocampus.eu\/de\/kundengeschichten\/hochschule-zuyd\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hippocampus.eu\/wp-content\/uploads\/2026\/04\/Scherm\u00adafbeelding-2026-04-13-om-20.13.33.png\",\"articleSection\":[\"Kundengeschichten\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hippocampus.eu\/de\/kundengeschichten\/hochschule-zuyd\/\",\"url\":\"https:\/\/www.hippocampus.eu\/de\/kundengeschichten\/hochschule-zuyd\/\",\"name\":\"Zuyd Hogeschool - 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