{"id":67949,"date":"2025-09-09T11:56:48","date_gmt":"2025-09-09T09:56:48","guid":{"rendered":"https:\/\/www.hippocampus.eu\/geen-onderdeel-van-een-categorie\/short-interview-with-zjef-de-loose-from-hogent\/"},"modified":"2025-09-10T12:43:00","modified_gmt":"2025-09-10T10:43:00","slug":"short-interview-with-zjef-de-loose-from-hogent","status":"publish","type":"post","link":"https:\/\/www.hippocampus.eu\/en\/customer-stories\/short-interview-with-zjef-de-loose-from-hogent\/","title":{"rendered":"Short interview with Zjef De Loose from HOGENT"},"content":{"rendered":"

[vc_section full_width=”stretch_row” css=”.vc_custom_1757500978802{background-image: url(https:\/\/www.hippocampus.eu\/wp-content\/uploads\/2025\/06\/header-scaled.webp?id=65863) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”dg-gradient–left”][vc_row type=”vc_default” equal_height=”yes” content_placement=”middle” el_class=”dg-padding–header–small”][vc_column width=”1\/2″ el_class=”dg-position–relative dg-index–fix”][vc_column_text css=”.vc_custom_1757411361271{margin-bottom: 0px !important;}” el_class=”dg-text–highlight dg-padding–small-bottom dg-text–white dg-header–text”]<\/p>\n

Short interview with Zjef De Loose from HOGENT<\/h1>\n

HOGENT\u2019s slogan \u2013 18,000 students, 12 campuses \u2013 already says a lot: Give the world the best of yourself<\/em>. Students, teachers, and alumni are called \u2018HOGENTenaars,\u2019 and as we read further, it\u2019s clear they are a breed apart: full of character, passionate about their field, and determined to achieve their goals. One thing is certain, HOGENT sets the bar high. This also applies to their recruitment, says Zjef De Loose, communications officer at HOGENT and an early adopter of Hippocampus.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ offset=”vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_single_image image=”68125″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” el_class=”dg-padding–small” css=”.vc_custom_1747813504797{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row][vc_column width=”5\/6″][vc_column_text css=”.vc_custom_1757411448577{margin-bottom: 0px !important;}”]<\/p>\n

So you must know Hippocampus quite well by now\u2026<\/strong><\/h3>\n

Absolutely, I work with it all day long after all. And from the very beginning, we have been providing structured feedback. Anything that can be improved, we point out. And if something is missing, we let them know as well.<\/p>\n

 <\/p>\n

And is something done with that?<\/strong><\/h3>\n

They really want to know, because it only makes Hippocampus better. We have a single point of contact, and she always responds quickly to our emails, whether it\u2019s a suggestion or something that needs to be adjusted for us.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” el_class=”dg-padding–small” css=”.vc_custom_1747813509581{background-color: #f7f7f7 !important;}”][vc_row][vc_column width=”5\/6″][vc_column_text css=”.vc_custom_1757411494519{margin-bottom: 0px !important;}”]<\/p>\n

Which features do you use the most?<\/strong><\/h3>\n

First, I would say the brochure requests. Many prospective students still want the information bundled together. Physical brochures are also requested, which we then send by post. For us, this is an important way to collect data, which we can also easily follow up on. For this follow-up, we like to use the integrated mail tool, so we can keep prospective students informed and invite them to everything that helps with their study choice: from info days to open class days, and even Instagram takeovers where students and alumni show what professional life looks like for a day.<\/p>\n

 <\/p>\n

Secondly, the registrations for our Info Days, where we give prospective students the option to put together their own daily program. In addition, we scan visitors at our booth during the SID-in education fairs. They want to stay informed, so the opt-in is automatically 100%. Across all registrations in Hippocampus, we achieve an opt-in rate of 75%. Of course, we also ask visitors questions to better support them and gain insight into their current situation. And it turns out to be quite diverse.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][\/vc_section][vc_section el_class=”dg-padding–small”][vc_row][vc_column width=”5\/6″][vc_column_text css=”.vc_custom_1757411520849{margin-bottom: 0px !important;}”]<\/p>\n

Can you explain that\u2026<\/strong><\/h3>\n

A prospective student is often a young person, but certainly not always. At HOGENT, we believe that people continue to develop throughout their lives. So we also take into account career changers, people looking to switch careers, or those combining work and family with a study program. These individuals visit our campuses less often, as that is less relevant for them. They mainly orient themselves online. For this group, we therefore offer separate activities, such as online information sessions. These still run on another system, but we manage the registrations or sign-ups for those online sessions, as well as the confirmation and reminder emails, entirely with Hippocampus.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row_content” css=”.vc_custom_1748244609371{margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”dg-case–wrapper wrapper-extra dg-shadow–black dg-overflow–visible dg-left–fix dg-row–fullwidth dg-padding–none dg-background–split-footer”][vc_row type=”vc_default” equal_height=”yes” el_class=”dg-banner–wrapper”][vc_column width=”1\/2″ el_class=”dg-padding–square-inner dg-index–fix border–radius” css=”.vc_custom_1747835026361{background-color: #FFFFFF !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_text css=”.vc_custom_1757411635949{margin-bottom: 0px !important;}” el_class=”dg-padding–mid-bottom”]<\/p>\n

Want to gain more control over your recruitment and follow-up, just like HOGENT?
\nRequest a demo and experience how easy it can be.<\/h4>\n

[\/vc_column_text][vc_btn title=”Request a demo” css=”.vc_custom_1747813681339{margin-bottom: 0px !important;}” link=”url:https%3A%2F%2Fwww.hippocampus.eu%2Fen%2Fdemo%2F|title:Demo|” el_class=”dg-button–default”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1748244077365{background-image: url(https:\/\/www.hippocampus.eu\/wp-content\/uploads\/2023\/10\/header-communiceren.jpg?id=57282) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”curved-right left”][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_section full_width=”stretch_row” css=”.vc_custom_1757500978802{background-image: url(https:\/\/www.hippocampus.eu\/wp-content\/uploads\/2025\/06\/header-scaled.webp?id=65863) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”dg-gradient–left”][vc_row type=”vc_default” equal_height=”yes” content_placement=”middle” el_class=”dg-padding–header–small”][vc_column width=”1\/2″ el_class=”dg-position–relative dg-index–fix”][vc_column_text css=”.vc_custom_1757411361271{margin-bottom: 0px !important;}” el_class=”dg-text–highlight dg-padding–small-bottom dg-text–white dg-header–text”] Short interview with Zjef De Loose from HOGENT HOGENT\u2019s slogan \u2013 18,000 students, 12 campuses \u2013 already says a lot: Give the world the best of yourself. Students, teachers,…<\/p>\n","protected":false},"author":3,"featured_media":70146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[74],"tags":[],"class_list":["post-67949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories","category-74","description-off"],"yoast_head":"\nShort interview with Zjef De Loose from HOGENT - Hippocampus<\/title>\n<meta name=\"description\" content=\"Discover how HOGENT uses Hippocampus to stay in control of brochure requests, info days, and prospective student follow-up \u2013 efficient and personal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippocampus.eu\/en\/customer-stories\/short-interview-with-zjef-de-loose-from-hogent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Short interview with Zjef De Loose from HOGENT - 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