{"id":64660,"date":"2025-05-08T10:27:21","date_gmt":"2025-05-08T08:27:21","guid":{"rendered":"https:\/\/www.hippocampus.eu\/non-classifiee\/entretien-bref-avec-jan-withofs-de-la-haute-ecole-ucll\/"},"modified":"2025-10-31T11:41:41","modified_gmt":"2025-10-31T09:41:41","slug":"entretien-bref-avec-jan-withofs-de-la-haute-ecole-ucll","status":"publish","type":"post","link":"https:\/\/www.hippocampus.eu\/fr\/temoignages-clients\/entretien-bref-avec-jan-withofs-de-la-haute-ecole-ucll\/","title":{"rendered":"Bref entretien avec Jan Withofs responsable marketing \u00e0 la Haute \u00c9cole UCLL"},"content":{"rendered":"

[vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1746627711638{background-image: url(https:\/\/www.hippocampus.eu\/wp-content\/uploads\/2025\/05\/1920px-DJI_20240429131045_0161_D.jpg?id=63710) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb el_class=\u00a0\u00bbdg-gradient–left\u00a0\u00bb][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–header–small\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2″ el_class=\u00a0\u00bbdg-position–relative dg-index–fix\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1747813418391{margin-bottom: 0px !important;}\u00a0\u00bb el_class=\u00a0\u00bbdg-text–highlight dg-padding–small-bottom dg-text–white dg-header–text\u00a0\u00bb]<\/p>\n

Bref entretien avec Jan Withofs responsable marketing \u00e0 la Haute \u00c9cole UCLL<\/h1>\n

Lorsque nous discutons avec Jan Withofs, responsable marketing \u00e0 la Haute \u00c9cole UCLL (8 campus dans le Limbourg belge et le Brabant flamand), il appara\u00eet qu\u2019il a toujours le tableau de bord de Hippocampus \u00e0 port\u00e9e de main. Cela ne signifie pas pour autant que la plateforme est utilis\u00e9e uniquement de mani\u00e8re ad hoc. Bien au contraire : UCLL utilise Hippocampus de fa\u00e7on structur\u00e9e tant pour le marketing que pour le recrutement. L\u2019outil s\u2019int\u00e8gre pleinement dans le cycle de qualit\u00e9 de la haute \u00e9cole.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/2″ offset=\u00a0\u00bbvc_hidden-md vc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_single_image image=\u00a0\u00bb63715″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–small\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1747813504797{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb][vc_row][vc_column width=\u00a0\u00bb5\/6″][vc_column_text css=\u00a0\u00bb.vc_custom_1747819324029{margin-bottom: 0px !important;}\u00a0\u00bb]<\/p>\n

Pouvez-vous nous expliquer cela plus en d\u00e9tail ?<\/h3>\n

Lors du recrutement des \u00e9tudiants, la quantit\u00e9 est importante, mais la qualit\u00e9 l\u2019est tout autant. Car la probabilit\u00e9 qu\u2019une personne fasse le bon choix d\u2019\u00e9tudes est plus grande si elle re\u00e7oit la bonne information au bon moment. Et cela est possible avec Hippocampus.<\/p>\n

 <\/p>\n

La planification en amont est-elle possible dans votre cas?<\/h3>\n

Oui et non : le parcours d\u2019information chez nous en Belgique diff\u00e8re souvent de celui des Pays-Bas. En effet, nous avons ici relativement beaucoup de personnes qui prennent leur d\u00e9cision tardivement. Pour certaines formations, il reste longtemps incertain \u00e0 quoi nous pouvons nous attendre.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–small\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1747813509581{background-color: #f7f7f7 !important;}\u00a0\u00bb][vc_row][vc_column width=\u00a0\u00bb5\/6″][vc_column_text css=\u00a0\u00bb.vc_custom_1747819383192{margin-bottom: 0px !important;}\u00a0\u00bb]<\/p>\n

Comment g\u00e9rez-vous cela ?<\/h3>\n

Il faut anticiper. Pour chaque formation, nous analysons les donn\u00e9es des ann\u00e9es pr\u00e9c\u00e9dentes dans Hippocampus, nous les extrapolons et ainsi nous \u00e9laborons des sc\u00e9narios. Si le nombre d\u2019inscriptions avant l\u2019\u00e9t\u00e9 reste en de\u00e7\u00e0 du sc\u00e9nario pr\u00e9vu, nous intensifions nos efforts, par exemple avec du marketing en ligne suppl\u00e9mentaire. Ajuster en \u00e9t\u00e9 est assez difficile, mais nous le faisons tout de m\u00eame.<\/p>\n

 <\/p>\n

Et que se passe-t-il si cela progresse plus vite que pr\u00e9vu ?<\/h3>\n

Dans ce cas, nous pouvons \u00e9galement ajuster nos actions, que ce soit en marketing, en communication ou au sein de l\u2019organisation interne. Les donn\u00e9es dans Hippocampus restent toutefois quelque peu relatives, car nous avons aussi beaucoup d\u2019\u00e9tudiants en r\u00e9orientation. Ce sont des \u00e9tudiants venant des universit\u00e9s qui passent \u00e0 une haute \u00e9cole. Cela se produit juste avant le d\u00e9but de l\u2019ann\u00e9e acad\u00e9mique, et ils ne sont souvent pas repris dans le tableau de bord.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][\/vc_section][vc_section el_class=\u00a0\u00bbdg-padding–small\u00a0\u00bb][vc_row][vc_column width=\u00a0\u00bb5\/6″][vc_column_text css=\u00a0\u00bb.vc_custom_1747819406970{margin-bottom: 0px !important;}\u00a0\u00bb]<\/p>\n

Les opt-ins se font de plus en plus rares. Est-ce aussi le cas chez vous ?<\/h3>\n

Absolument. Nous sommes r\u00e9guli\u00e8rement pr\u00e9sents sur des salons et essayons d\u2019y scanner tous les visiteurs, y compris la formation qui les int\u00e9resse. Les opt-ins que nous obtenons ainsi sont suivis de pr\u00e8s. En plus d\u2019une newsletter de leur formation pr\u00e9f\u00e9r\u00e9e, ils re\u00e7oivent directement depuis Hippocampus une enqu\u00eate de satisfaction sur la mani\u00e8re dont nous les avons accueillis et inform\u00e9s. C\u2019est un moment de contact important et aussi un outil pour continuer \u00e0 nous am\u00e9liorer.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=\u00a0\u00bbstretch_row_content\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1748244609371{margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb el_class=\u00a0\u00bbdg-case–wrapper wrapper-extra dg-shadow–black dg-overflow–visible dg-left–fix dg-row–fullwidth dg-padding–none dg-background–split-footer\u00a0\u00bb][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb el_class=\u00a0\u00bbdg-banner–wrapper\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2″ el_class=\u00a0\u00bbdg-padding–square-inner dg-index–fix border–radius\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1747835026361{background-color: #FFFFFF !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1747835064904{margin-bottom: 0px !important;}\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–mid-bottom\u00a0\u00bb]<\/p>\n

Souhaitez-vous, comme UCLL, avoir plus de contr\u00f4le sur votre recrutement ?
\nDemandez une d\u00e9mo et d\u00e9couvrez \u00e0 quel point cela peut \u00eatre simple.<\/h4>\n

[\/vc_column_text][vc_btn title=\u00a0\u00bbDemandez une d\u00e9mo\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1747813681339{margin-bottom: 0px !important;}\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fwww.hippocampus.eu%2Ffr%2Fdemo%2F|title:D%C3%A9mo|\u00a0\u00bb el_class=\u00a0\u00bbdg-button–default\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2″ css=\u00a0\u00bb.vc_custom_1748244077365{background-image: url(https:\/\/www.hippocampus.eu\/wp-content\/uploads\/2023\/10\/header-communiceren.jpg?id=57282) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb el_class=\u00a0\u00bbcurved-right left\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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Hippocampus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippocampus.eu\/fr\/temoignages-clients\/entretien-bref-avec-jan-withofs-de-la-haute-ecole-ucll\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bref entretien avec Jan Withofs responsable marketing \u00e0 la Haute \u00c9cole UCLL - Hippocampus\" \/>\n<meta property=\"og:description\" content=\"[vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1746627711638{background-image: url(https:\/\/www.hippocampus.eu\/wp-content\/uploads\/2025\/05\/1920px-DJI_20240429131045_0161_D.jpg?id=63710) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb el_class=\u00a0\u00bbdg-gradient–left\u00a0\u00bb][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–header–small\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2″ el_class=\u00a0\u00bbdg-position–relative dg-index–fix\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1747813418391{margin-bottom: 0px !important;}\u00a0\u00bb el_class=\u00a0\u00bbdg-text–highlight dg-padding–small-bottom dg-text–white dg-header–text\u00a0\u00bb] Bref entretien avec Jan Withofs responsable marketing \u00e0 la Haute \u00c9cole UCLL Lorsque nous discutons avec Jan Withofs, responsable marketing \u00e0 la Haute \u00c9cole UCLL (8 campus dans le…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippocampus.eu\/fr\/temoignages-clients\/entretien-bref-avec-jan-withofs-de-la-haute-ecole-ucll\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippocampus\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-08T08:27:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-31T09:41:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippocampus.eu\/wp-content\/uploads\/2025\/06\/ucll-v2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robert Klappe\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hippocampus.eu\/fr\/temoignages-clients\/entretien-bref-avec-jan-withofs-de-la-haute-ecole-ucll\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hippocampus.eu\/fr\/temoignages-clients\/entretien-bref-avec-jan-withofs-de-la-haute-ecole-ucll\/\"},\"author\":{\"name\":\"Robert Klappe\",\"@id\":\"https:\/\/www.hippocampus.eu\/#\/schema\/person\/751c3aacde113ee59642d2e763982923\"},\"headline\":\"Bref entretien avec Jan Withofs responsable marketing \u00e0 la Haute \u00c9cole UCLL\",\"datePublished\":\"2025-05-08T08:27:21+00:00\",\"dateModified\":\"2025-10-31T09:41:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hippocampus.eu\/fr\/temoignages-clients\/entretien-bref-avec-jan-withofs-de-la-haute-ecole-ucll\/\"},\"wordCount\":913,\"publisher\":{\"@id\":\"https:\/\/www.hippocampus.eu\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hippocampus.eu\/fr\/temoignages-clients\/entretien-bref-avec-jan-withofs-de-la-haute-ecole-ucll\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hippocampus.eu\/wp-content\/uploads\/2025\/06\/ucll-v2.jpg\",\"articleSection\":[\"T\u00e9moignages clients\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hippocampus.eu\/fr\/temoignages-clients\/entretien-bref-avec-jan-withofs-de-la-haute-ecole-ucll\/\",\"url\":\"https:\/\/www.hippocampus.eu\/fr\/temoignages-clients\/entretien-bref-avec-jan-withofs-de-la-haute-ecole-ucll\/\",\"name\":\"Bref entretien avec Jan Withofs responsable marketing \u00e0 la Haute \u00c9cole UCLL - 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