{"id":65683,"date":"2025-06-26T11:06:06","date_gmt":"2025-06-26T09:06:06","guid":{"rendered":"https:\/\/www.hippocampus.eu\/?p=65683"},"modified":"2025-09-10T09:45:24","modified_gmt":"2025-09-10T07:45:24","slug":"bref-entretien-avec-jan-withofs-responsable-marketing-a-la-haute-ecole-ucll","status":"publish","type":"post","link":"https:\/\/www.hippocampus.eu\/fr\/temoignages-clients\/bref-entretien-avec-jan-withofs-responsable-marketing-a-la-haute-ecole-ucll\/","title":{"rendered":"Entretien avec Saskia Gibson du Graafschap College"},"content":{"rendered":"

[vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1750944773458{background-image: url(https:\/\/www.hippocampus.eu\/wp-content\/uploads\/2025\/06\/Masterphoto.nl_20240408-2A9A0242.jpg?id=65426) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb el_class=\u00a0\u00bbdg-gradient–left\u00a0\u00bb][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–header–small\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2″ el_class=\u00a0\u00bbdg-position–relative dg-index–fix\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1750927726147{margin-bottom: 0px !important;}\u00a0\u00bb el_class=\u00a0\u00bbdg-text–highlight dg-padding–small-bottom dg-text–white dg-header–text\u00a0\u00bb]<\/p>\n

Entretien avec Saskia Gibson du Graafschap College<\/h1>\n

La saison de l\u2019information bat d\u00e9j\u00e0 son plein lorsque nous rencontrons Saskia Gibson, conseill\u00e8re en communication marketing au Graafschap College (environ 10 000 \u00e9tudiants et 1 000 collaborateurs). Les futurs \u00e9tudiants sont invit\u00e9s \u00e0 un v\u00e9ritable \u00ab voyage de d\u00e9couverte \u00bb. Avec Saskia et son \u00e9quipe, chacun d\u2019eux commence son parcours \u00e9tudiant.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/2″ offset=\u00a0\u00bbvc_hidden-md vc_hidden-sm vc_hidden-xs\u00a0\u00bb][vc_single_image image=\u00a0\u00bb65422″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–small\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1747813504797{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb][vc_row][vc_column width=\u00a0\u00bb5\/6″][vc_column_text css=\u00a0\u00bb.vc_custom_1755774206485{margin-bottom: 0px !important;}\u00a0\u00bb]<\/p>\n

Et comment cela se passe-t-il jusqu\u2019\u00e0 pr\u00e9sent ?<\/h3>\n

Nous travaillons avec Hippocampus depuis plusieurs ann\u00e9es, mais r\u00e9cemment nous avons aussi commenc\u00e9 \u00e0 offrir aux futurs \u00e9tudiants la possibilit\u00e9 de s\u2019inscrire pour une journ\u00e9e en tant qu\u2019\u00e9tudiant et de participer \u00e0 des journ\u00e9es d\u2019immersion via ce syst\u00e8me. Et les inscriptions affluent ! Auparavant, nous utilisions un autre syst\u00e8me pour les journ\u00e9es d\u2019observation et d\u2019immersion, mais il n\u2019\u00e9tait pas tr\u00e8s convivial et difficile \u00e0 int\u00e9grer \u00e0 notre site web. D\u00e9sormais, comme pour les journ\u00e9es portes ouvertes, chacun peut s\u2019inscrire directement sur notre site en un clic, sans \u00eatre redirig\u00e9 vers un syst\u00e8me externe ni devoir cr\u00e9er de compte. Cela fonctionne tr\u00e8s bien.<\/p>\n

 <\/p>\n

Vos coll\u00e8gues partagent-ils ce point de vue ?<\/h3>\n

Oui. L\u2019\u00e9quipe et les responsables de nos domaines de formation estiment que c\u2019est un bon choix. Bien s\u00fbr, il faut un petit temps d\u2019adaptation, d\u2019autant que nous avons choisi de confier la communication concernant les journ\u00e9es d\u2019immersion et d\u2019activit\u00e9s \u00e0 l\u2019\u00e9quipe Marketing & Communication. Les organisateurs disposent tous d\u2019un compte dans Hippocampus, ce qui leur permet de suivre les inscriptions. Ils peuvent aussi configurer des notifications par \u00e9tudiant ou par activit\u00e9, par exemple en cas de nouvelle inscription ou de modification.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–small\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1747813509581{background-color: #f7f7f7 !important;}\u00a0\u00bb][vc_row][vc_column width=\u00a0\u00bb5\/6″][vc_column_text css=\u00a0\u00bb.vc_custom_1750927790362{margin-bottom: 0px !important;}\u00a0\u00bb]<\/p>\n

Le parcours \u00e9tudiant se d\u00e9roule donc bien pour les candidats ?<\/h3>\n

Absolument. Pendant et apr\u00e8s une saison d\u2019information, nous analysons dans Hippocampus les donn\u00e9es li\u00e9es aux inscriptions aux \u00e9v\u00e9nements et aux envois postaux. Ces informations nous permettent d\u2019optimiser le parcours \u00e9tudiant et d\u2019aider chaque futur \u00e9tudiant \u00e0 faire le meilleur choix possible. Apr\u00e8s tout, choisir une formation est une d\u00e9cision importante qui doit \u00eatre m\u00fbrement r\u00e9fl\u00e9chie.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][\/vc_section][vc_section el_class=\u00a0\u00bbdg-padding–small\u00a0\u00bb][vc_row][vc_column width=\u00a0\u00bb5\/6″][vc_column_text css=\u00a0\u00bb.vc_custom_1750927807058{margin-bottom: 0px !important;}\u00a0\u00bb]<\/p>\n

Comment trouvez-vous le support de Hippocampus ?<\/h3>\n

Nos \u00e9changes avec notre chef de projet chez Hippocampus sont directs. Si quelque chose ne fonctionne pas ou s\u2019il nous manque une fonctionnalit\u00e9, nous pouvons en discuter avec elle en t\u00eate-\u00e0-t\u00eate. Elle se montre toujours \u00e0 l\u2019\u00e9coute et il y a presque toujours une solution. Hippocampus r\u00e9agi rapidement, m\u00eame si la personne de contact habituelle est absente une journ\u00e9e.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=\u00a0\u00bbstretch_row_content\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1748244609371{margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb el_class=\u00a0\u00bbdg-case–wrapper wrapper-extra dg-shadow–black dg-overflow–visible dg-left–fix dg-row–fullwidth dg-padding–none dg-background–split-footer\u00a0\u00bb][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb el_class=\u00a0\u00bbdg-banner–wrapper\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2″ el_class=\u00a0\u00bbdg-padding–square-inner dg-index–fix border–radius\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1747835026361{background-color: #FFFFFF !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1750927818924{margin-bottom: 0px !important;}\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–mid-bottom\u00a0\u00bb]<\/p>\n

Comme au Graafschap College, souhaitez-vous plus de contr\u00f4le sur votre recrutement ?
\nDemandez une d\u00e9mo et d\u00e9couvrez \u00e0 quel point c\u2019est simple.<\/h4>\n

[\/vc_column_text][vc_btn title=\u00a0\u00bbDemandez un d\u00e9mo\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1747813681339{margin-bottom: 0px !important;}\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fwww.hippocampus.eu%2Ffr%2Fdemo%2F|title:D%C3%A9mo|\u00a0\u00bb el_class=\u00a0\u00bbdg-button–default\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2″ css=\u00a0\u00bb.vc_custom_1748244077365{background-image: url(https:\/\/www.hippocampus.eu\/wp-content\/uploads\/2023\/10\/header-communiceren.jpg?id=57282) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb el_class=\u00a0\u00bbcurved-right left\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1750944773458{background-image: url(https:\/\/www.hippocampus.eu\/wp-content\/uploads\/2025\/06\/Masterphoto.nl_20240408-2A9A0242.jpg?id=65426) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb el_class=\u00a0\u00bbdg-gradient–left\u00a0\u00bb][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–header–small\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2″ el_class=\u00a0\u00bbdg-position–relative dg-index–fix\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1750927726147{margin-bottom: 0px !important;}\u00a0\u00bb el_class=\u00a0\u00bbdg-text–highlight dg-padding–small-bottom dg-text–white dg-header–text\u00a0\u00bb] Entretien avec Saskia Gibson du Graafschap College La saison de l\u2019information bat d\u00e9j\u00e0 son plein lorsque nous rencontrons Saskia Gibson, conseill\u00e8re en communication marketing au Graafschap College (environ 10…<\/p>\n","protected":false},"author":3,"featured_media":70143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[56],"tags":[],"class_list":["post-65683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-temoignages-clients","category-56","description-off"],"yoast_head":"\nEntretien avec Saskia Gibson du Graafschap College - Hippocampus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippocampus.eu\/fr\/temoignages-clients\/bref-entretien-avec-jan-withofs-responsable-marketing-a-la-haute-ecole-ucll\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entretien avec Saskia Gibson du Graafschap College - Hippocampus\" \/>\n<meta property=\"og:description\" content=\"[vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1750944773458{background-image: url(https:\/\/www.hippocampus.eu\/wp-content\/uploads\/2025\/06\/Masterphoto.nl_20240408-2A9A0242.jpg?id=65426) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb el_class=\u00a0\u00bbdg-gradient–left\u00a0\u00bb][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–header–small\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2″ el_class=\u00a0\u00bbdg-position–relative dg-index–fix\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1750927726147{margin-bottom: 0px !important;}\u00a0\u00bb el_class=\u00a0\u00bbdg-text–highlight dg-padding–small-bottom dg-text–white dg-header–text\u00a0\u00bb] Entretien avec Saskia Gibson du Graafschap College La saison de l\u2019information bat d\u00e9j\u00e0 son plein lorsque nous rencontrons Saskia Gibson, conseill\u00e8re en communication marketing au Graafschap College (environ 10…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippocampus.eu\/fr\/temoignages-clients\/bref-entretien-avec-jan-withofs-responsable-marketing-a-la-haute-ecole-ucll\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippocampus\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-26T09:06:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-10T07:45:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippocampus.eu\/wp-content\/uploads\/2025\/06\/Masterphoto.nl_20240408-2A9A0242.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1488\" \/>\n\t<meta property=\"og:image:height\" content=\"992\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robert Klappe\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hippocampus.eu\/fr\/temoignages-clients\/bref-entretien-avec-jan-withofs-responsable-marketing-a-la-haute-ecole-ucll\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hippocampus.eu\/fr\/temoignages-clients\/bref-entretien-avec-jan-withofs-responsable-marketing-a-la-haute-ecole-ucll\/\"},\"author\":{\"name\":\"Robert Klappe\",\"@id\":\"https:\/\/www.hippocampus.eu\/#\/schema\/person\/751c3aacde113ee59642d2e763982923\"},\"headline\":\"Entretien avec Saskia Gibson du Graafschap College\",\"datePublished\":\"2025-06-26T09:06:06+00:00\",\"dateModified\":\"2025-09-10T07:45:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hippocampus.eu\/fr\/temoignages-clients\/bref-entretien-avec-jan-withofs-responsable-marketing-a-la-haute-ecole-ucll\/\"},\"wordCount\":860,\"publisher\":{\"@id\":\"https:\/\/www.hippocampus.eu\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hippocampus.eu\/fr\/temoignages-clients\/bref-entretien-avec-jan-withofs-responsable-marketing-a-la-haute-ecole-ucll\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hippocampus.eu\/wp-content\/uploads\/2025\/06\/graafschap-v2.jpg\",\"articleSection\":[\"T\u00e9moignages clients\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hippocampus.eu\/fr\/temoignages-clients\/bref-entretien-avec-jan-withofs-responsable-marketing-a-la-haute-ecole-ucll\/\",\"url\":\"https:\/\/www.hippocampus.eu\/fr\/temoignages-clients\/bref-entretien-avec-jan-withofs-responsable-marketing-a-la-haute-ecole-ucll\/\",\"name\":\"Entretien avec Saskia Gibson du Graafschap College - 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