{"id":79442,"date":"2026-04-13T20:25:26","date_gmt":"2026-04-13T18:25:26","guid":{"rendered":"https:\/\/www.hippocampus.eu\/?p=79442"},"modified":"2026-04-17T10:48:40","modified_gmt":"2026-04-17T08:48:40","slug":"zuyd-hogeschool","status":"publish","type":"post","link":"https:\/\/www.hippocampus.eu\/fr\/resource\/zuyd-hogeschool\/","title":{"rendered":"Zuyd Hogeschool"},"content":{"rendered":"

[vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–mid\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1770302624731{background-color: #F0F7F5 !important;}\u00a0\u00bb][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbdg-index–fix dg-position–relative\u00a0\u00bb][vc_column width=\u00a0\u00bb2\/3″ el_class=\u00a0\u00bbdg-padding–none-inner dg-column–tablet-100″][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-notification–bullet\u00a0\u00bb]<\/p>\n

Du stress li\u00e9 aux inscriptions \u00e0 une ma\u00eetrise totale du recrutement<\/strong><\/p>\n

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Comment Zuyd gagne en rapidit\u00e9, en s\u00e9r\u00e9nit\u00e9 et en pr\u00e9cision gr\u00e2ce aux donn\u00e9es et \u00e0 l\u2019automatisation<\/h1>\n

[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″ el_class=\u00a0\u00bbdg-column–tablet-100″][vc_single_image image=\u00a0\u00bb77780″ img_size=\u00a0\u00bblarge\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–mid\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1770302629731{background-color: #F0F7F5 !important;}\u00a0\u00bb][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-text–custom\u00a0\u00bb el_id=\u00a0\u00bbregistreren\u00a0\u00bb]<\/p>\n

\u00c0 Zuyd Hogeschool, Pascal van Dooren (Data Marketeer) et Dahnee Nijsten (Cheffe de projet \u00c9v\u00e9nements) travaillent en \u00e9troite collaboration sur le recrutement \u00e9tudiant. Pascal s\u2019appuie sur les donn\u00e9es et les insights pour piloter les actions, tandis que Dahnee organise et coordonne les \u00e9v\u00e9nements. Ensemble, ils d\u00e9finissent les programmes et les contenus.<\/h3>\n

Avec Hippocampus, ils disposent d\u00e9sormais d\u2019une plateforme qui couvre ces deux dimensions : des analyses data pr\u00e9cises et un workflow \u00e0 la fois structur\u00e9 et flexible.<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–mid\u00a0\u00bb][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-block–quote\u00a0\u00bb]<\/p>\n

\u00ab Les possibilit\u00e9s qu\u2019Hippocampus offre out-of-the-box permettent r\u00e9ellement de travailler de mani\u00e8re data-driven. \u00bb<\/h2>\n

\u2014 Pascal van Dooren
\nData Marketeer, Zuyd Hogeschool<\/p>\n

[\/vc_column_text][vc_empty_space][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-text–custom\u00a0\u00bb]<\/p>\n

Des questions aux r\u00e9ponses<\/h2>\n

Zuyd \u00e9volue vers une approche de plus en plus data-driven \u2014 et Hippocampus s\u2019int\u00e8gre parfaitement dans cette dynamique.Pascal re\u00e7oit r\u00e9guli\u00e8rement des questions sur les inscriptions, les tendances ou les performances. Aujourd\u2019hui, il peut y r\u00e9pondre imm\u00e9diatement gr\u00e2ce \u00e0 des insights en temps r\u00e9el, directement accessibles dans la plateforme.<\/p>\n

La structure de donn\u00e9es et les fonctionnalit\u00e9s d\u2019Hippocampus ont \u00e9t\u00e9 con\u00e7ues sp\u00e9cifiquement pour l\u2019enseignement sup\u00e9rieur, et cela fait toute la diff\u00e9rence : filtres adapt\u00e9s aux formations, fonctionnalit\u00e9s pertinentes et possibilit\u00e9s de croiser les donn\u00e9es beaucoup plus avanc\u00e9es qu\u2019auparavant.<\/p>\n

Pascal identifie d\u00e9sormais des tendances auparavant invisibles \u2014 par exemple, le suivi des 10 principales \u00e9coles d\u2019origine : les inscriptions sont-elles proportionnelles ou certaines n\u00e9cessitent-elles une action cibl\u00e9e ? Ces analyses sont r\u00e9alis\u00e9es rapidement, directement dans Hippocampus. L\u2019int\u00e9gration via API avec Microsoft Power BI permet \u00e9galement d\u2019exploiter les donn\u00e9es dans des tableaux de bord plus larges, pour un niveau de reporting encore plus avanc\u00e9.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column][vc_empty_space][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-text–custom\u00a0\u00bb]<\/p>\n

D\u2019une semaine de travail \u00e0 quelques minutes<\/h2>\n

Pour Dahnee, l\u2019impact le plus concret vient de l\u2019Activity Automation.<\/p>\n

La pr\u00e9paration compl\u00e8te d\u2019une campagne pour une journ\u00e9e portes ouvertes prenait auparavant une semaine enti\u00e8re. Aujourd\u2019hui, quelques minutes suffisent : il suffit d\u2019activer l\u2019automatisation.<\/p>\n

Ce gain de temps ne se limite pas \u00e0 un cas isol\u00e9. Zuyd pr\u00e9voit d\u00e9sormais d\u2019automatiser tous ses types d\u2019activit\u00e9s \u2014 journ\u00e9es d\u00e9couverte, sessions en ligne, soir\u00e9es parents ou journ\u00e9es pratiques. Le b\u00e9n\u00e9fice se diffuse ainsi \u00e0 l\u2019ensemble du processus de recrutement.<\/p>\n

Autre avantage majeur : gr\u00e2ce aux mod\u00e8les, chaque activit\u00e9 respecte automatiquement la charte graphique et le ton, quel que soit l\u2019utilisateur. En parall\u00e8le, les insights d\u00e9taill\u00e9s sur les e-mails \u2014 ouvertures, clics, d\u00e9sinscriptions \u2014 permettent d\u2019optimiser en continu les communications.[\/vc_column_text][vc_empty_space][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-block–quote\u00a0\u00bb]<\/p>\n

\u00ab L\u2019Activity Automation est fantastique. Avant, je passais une semaine enti\u00e8re \u00e0 pr\u00e9parer la campagne d\u2019une journ\u00e9e portes ouvertes ; aujourd\u2019hui, c\u2019est r\u00e9gl\u00e9 en quelques minutes. \u00bb<\/h2>\n

\u2014 Dahnee Nijsten, Cheffe de projet \u00c9v\u00e9nements, Zuyd Hogeschool<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column][vc_empty_space][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-text–custom\u00a0\u00bb]<\/p>\n

Une visibilit\u00e9 en temps r\u00e9el, pour plus de s\u00e9r\u00e9nit\u00e9<\/h2>\n

Les journ\u00e9es portes ouvertes sont des moments cl\u00e9s pour Zuyd, mobilisant toute l\u2019organisation. Auparavant, elles s\u2019accompagnaient souvent d\u2019incertitudes : le nombre d\u2019inscriptions sera-t-il suffisant ?<\/p>\n

Aujourd\u2019hui, les \u00e9quipes suivent les inscriptions en temps r\u00e9el. Dahnee et ses coll\u00e8gues disposent d\u2019une vision claire et imm\u00e9diate, ce qui renforce \u00e0 la fois le contr\u00f4le et la s\u00e9r\u00e9nit\u00e9.<\/p>\n

Si n\u00e9cessaire, ils peuvent ajuster les actions imm\u00e9diatement \u2014 plut\u00f4t que d\u2019analyser a posteriori ce qui aurait pu \u00eatre am\u00e9lior\u00e9.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–small-bottom\u00a0\u00bb][vc_column el_class=\u00a0\u00bbdg-column–tablet-hide\u00a0\u00bb][vc_empty_space][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-text–custom\u00a0\u00bb]<\/p>\n

Pilotage central, ex\u00e9cution autonome<\/h2>\n

Le d\u00e9partement MARCOM fonctionne de mani\u00e8re centralis\u00e9e et g\u00e8re le syst\u00e8me ainsi que les grands \u00e9v\u00e9nements, comme les journ\u00e9es et soir\u00e9es portes ouvertes.<\/p>\n

En parall\u00e8le, les formations disposent d\u00e9sormais de leurs propres comptes et organisent de mani\u00e8re autonome leurs activit\u00e9s \u2014 journ\u00e9es d\u00e9couverte, sessions en ligne, etc. Ce qui passait auparavant par MARCOM, avec des d\u00e9lais importants, est d\u00e9sormais g\u00e9r\u00e9 directement par les \u00e9quipes.<\/p>\n

Dahnee adopte ainsi un r\u00f4le de supervision : elle pilote et contr\u00f4le, plut\u00f4t que d\u2019ex\u00e9cuter chaque t\u00e2che.<\/p>\n

Ce mod\u00e8le est rendu possible par Hippocampus, qui permet un nombre illimit\u00e9 d\u2019utilisateurs, chacun avec ses r\u00f4les et droits sp\u00e9cifiques. MARCOM d\u00e9finit le cadre \u2014 style, workflows, mod\u00e8les \u2014 garantissant coh\u00e9rence et qualit\u00e9. Les formations, quant \u00e0 elles, gagnent en autonomie pour g\u00e9rer leur contenu.<\/p>\n

Aucun obstacle, uniquement de l\u2019efficacit\u00e9.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–mid\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1770302624731{background-color: #F0F7F5 !important;}\u00a0\u00bb][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbdg-index–fix dg-position–relative\u00a0\u00bb][vc_column width=\u00a0\u00bb2\/3″ el_class=\u00a0\u00bbdg-padding–none-inner dg-column–tablet-100″][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-notification–bullet\u00a0\u00bb] Du stress li\u00e9 aux inscriptions \u00e0 une ma\u00eetrise totale du recrutement [\/vc_column_text][vc_column_text css=\u00a0\u00bb.vc_custom_1776104335538{padding-right: 4% !important;}\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–small-bottom dg-text–custom\u00a0\u00bb] Comment Zuyd gagne en rapidit\u00e9, en s\u00e9r\u00e9nit\u00e9 et en pr\u00e9cision gr\u00e2ce aux donn\u00e9es et \u00e0 l\u2019automatisation [\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″ el_class=\u00a0\u00bbdg-column–tablet-100″][vc_single_image image=\u00a0\u00bb77780″ img_size=\u00a0\u00bblarge\u00a0\u00bb…<\/p>\n","protected":false},"author":4,"featured_media":79438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[78,76,56],"tags":[],"class_list":["post-79442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resource","category-resources-2","category-temoignages-clients","category-78","category-76","category-56","description-off"],"yoast_head":"\nZuyd Hogeschool - Hippocampus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippocampus.eu\/fr\/resource\/zuyd-hogeschool\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zuyd Hogeschool - Hippocampus\" \/>\n<meta property=\"og:description\" content=\"[vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–mid\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1770302624731{background-color: #F0F7F5 !important;}\u00a0\u00bb][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbdg-index–fix dg-position–relative\u00a0\u00bb][vc_column width=\u00a0\u00bb2\/3″ el_class=\u00a0\u00bbdg-padding–none-inner dg-column–tablet-100″][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-notification–bullet\u00a0\u00bb] Du stress li\u00e9 aux inscriptions \u00e0 une ma\u00eetrise totale du recrutement [\/vc_column_text][vc_column_text css=\u00a0\u00bb.vc_custom_1776104335538{padding-right: 4% !important;}\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–small-bottom dg-text–custom\u00a0\u00bb] Comment Zuyd gagne en rapidit\u00e9, en s\u00e9r\u00e9nit\u00e9 et en pr\u00e9cision gr\u00e2ce aux donn\u00e9es et \u00e0 l\u2019automatisation [\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″ el_class=\u00a0\u00bbdg-column–tablet-100″][vc_single_image image=\u00a0\u00bb77780″ img_size=\u00a0\u00bblarge\u00a0\u00bb…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippocampus.eu\/fr\/resource\/zuyd-hogeschool\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippocampus\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-13T18:25:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T08:48:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippocampus.eu\/wp-content\/uploads\/2026\/04\/Scherm\u00adafbeelding-2026-04-13-om-20.13.33-1024x412.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"412\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sam van Beek\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hippocampus.eu\/fr\/resource\/zuyd-hogeschool\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hippocampus.eu\/fr\/resource\/zuyd-hogeschool\/\"},\"author\":{\"name\":\"Sam van Beek\",\"@id\":\"https:\/\/www.hippocampus.eu\/#\/schema\/person\/b064f0759c925b61f5ec60140af79e21\"},\"headline\":\"Zuyd Hogeschool\",\"datePublished\":\"2026-04-13T18:25:26+00:00\",\"dateModified\":\"2026-04-17T08:48:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hippocampus.eu\/fr\/resource\/zuyd-hogeschool\/\"},\"wordCount\":1071,\"publisher\":{\"@id\":\"https:\/\/www.hippocampus.eu\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hippocampus.eu\/fr\/resource\/zuyd-hogeschool\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hippocampus.eu\/wp-content\/uploads\/2026\/04\/Scherm\u00adafbeelding-2026-04-13-om-20.13.33.png\",\"articleSection\":[\"Resource\",\"Resources\",\"T\u00e9moignages clients\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hippocampus.eu\/fr\/resource\/zuyd-hogeschool\/\",\"url\":\"https:\/\/www.hippocampus.eu\/fr\/resource\/zuyd-hogeschool\/\",\"name\":\"Zuyd Hogeschool - 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