{"id":79711,"date":"2026-04-17T12:23:39","date_gmt":"2026-04-17T10:23:39","guid":{"rendered":"https:\/\/www.hippocampus.eu\/?p=79711"},"modified":"2026-04-17T12:25:26","modified_gmt":"2026-04-17T10:25:26","slug":"hepn","status":"publish","type":"post","link":"https:\/\/www.hippocampus.eu\/fr\/temoignages-clients\/hepn\/","title":{"rendered":"HEPN \u2014 Haute \u00c9cole de la Province de Namur"},"content":{"rendered":"

[vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–mid\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1770302624731{background-color: #F0F7F5 !important;}\u00a0\u00bb][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbdg-index–fix dg-position–relative\u00a0\u00bb][vc_column width=\u00a0\u00bb2\/3″ el_class=\u00a0\u00bbdg-padding–none-inner dg-column–tablet-100″][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-notification–bullet\u00a0\u00bb]<\/p>\n

De la gestion des donn\u00e9es \u00e0 une communication cibl\u00e9e.<\/strong><\/p>\n

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Comment une haute \u00e9cole wallonne structure son recrutement \u00e9tudiant.<\/strong><\/h1>\n

[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″ el_class=\u00a0\u00bbdg-column–tablet-100″][vc_single_image image=\u00a0\u00bb79716″ img_size=\u00a0\u00bblarge\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–mid\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1770302629731{background-color: #F0F7F5 !important;}\u00a0\u00bb][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-text–custom\u00a0\u00bb el_id=\u00a0\u00bbregistreren\u00a0\u00bb]<\/p>\n

La Haute \u00c9cole de la Province de Namur (HEPN) est une haute \u00e9cole situ\u00e9e au c\u0153ur de la Wallonie. Avec une \u00e9quipe communication compos\u00e9e de deux personnes, l\u2019\u00e9tablissement faisait face \u00e0 un d\u00e9fi bien connu : comment communiquer de mani\u00e8re cibl\u00e9e tout au long du parcours d\u2019orientation d\u2019un futur \u00e9tudiant, lorsque les m\u00e9thodes de travail existantes ne sont tout simplement pas con\u00e7ues pour cela ?<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–mid\u00a0\u00bb][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column][vc_empty_space][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-text–custom\u00a0\u00bb]<\/p>\n

Pas de donn\u00e9es, pas de pilotage<\/strong><\/h2>\n

La HEPN disposait de tr\u00e8s peu de donn\u00e9es sur les \u00e9tudiants potentiels, faute d\u2019un syst\u00e8me d\u2019enregistrement centralis\u00e9 lors des journ\u00e9es d\u2019information. Il n\u2019y avait donc pas de base pour mettre en place une communication cibl\u00e9e. Les CRM envisag\u00e9s n\u2019apportaient pas de r\u00e9ponse satisfaisante : trop g\u00e9n\u00e9riques, peu flexibles et non adapt\u00e9s aux sp\u00e9cificit\u00e9s de l\u2019enseignement sup\u00e9rieur.
\nL\u2019objectif \u00e9tait pourtant clair : accompagner l\u2019ensemble du parcours d\u2019orientation des futurs \u00e9tudiants avec une communication structur\u00e9e et pertinente.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column][vc_empty_space][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-text–custom\u00a0\u00bb]<\/p>\n

Une reconnaissance imm\u00e9diate<\/strong><\/h2>\n

D\u00e8s la pr\u00e9sentation d\u2019Hippocampus, l\u2019\u00e9quipe a imm\u00e9diatement remarqu\u00e9 la diff\u00e9rence. L\u00e0 o\u00f9 d\u2019autres outils proposent des solutions standardis\u00e9es, Hippocampus correspond \u00e0 la r\u00e9alit\u00e9 quotidienne des \u00e9tablissements d\u2019enseignement sup\u00e9rieur.
\nSa polyvalence a particuli\u00e8rement retenu l\u2019attention : au-del\u00e0 de l\u2019enregistrement des contacts ou de la gestion des donn\u00e9es, il s\u2019agit d\u2019une plateforme permettant de g\u00e9rer des campagnes, d\u2019assurer le suivi des \u00e9tudiants potentiels et de personnaliser la communication.
\nD\u00e8s la premi\u00e8re d\u00e9monstration, il \u00e9tait clair que l\u2019outil allait transformer leur mani\u00e8re de travailler.[\/vc_column_text][vc_empty_space][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-block–quote\u00a0\u00bb]<\/p>\n

\u00ab Hippocampus a \u00e9t\u00e9 r\u00e9ellement con\u00e7u pour l\u2019enseignement sup\u00e9rieur, contrairement \u00e0 d\u2019autres CRM moins complets et davantage centr\u00e9s sur la gestion de donn\u00e9es. D\u00e8s la premi\u00e8re pr\u00e9sentation, nous avons compris : cela va transformer notre mani\u00e8re de travailler. \u00bb<\/em><\/h2>\n

\u2014 B\u00e9reng\u00e8re Pirson, Responsable communication, HEPN<\/p>\n

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Une mise en \u0153uvre rapide<\/strong><\/h2>\n

La rapidit\u00e9 de mise en place a \u00e9t\u00e9 une bonne surprise. La HEPN avait des \u00e9v\u00e9nements programm\u00e9s et devait \u00eatre op\u00e9rationnelle rapidement. Cet objectif a \u00e9t\u00e9 atteint.
\nLa solution a \u00e9t\u00e9 configur\u00e9e en peu de temps et l\u2019\u00e9quipe a pu l\u2019utiliser imm\u00e9diatement. L\u2019interface a \u00e9t\u00e9 per\u00e7ue comme intuitive et facile \u00e0 prendre en main.
\nLa r\u00e9activit\u00e9 et l\u2019efficacit\u00e9 de l\u2019\u00e9quipe support d\u2019Hippocampus ont \u00e9galement contribu\u00e9 \u00e0 une transition fluide.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–small-bottom\u00a0\u00bb][vc_column el_class=\u00a0\u00bbdg-column–tablet-hide\u00a0\u00bb][vc_empty_space][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-text–custom\u00a0\u00bb]<\/p>\n

Un enthousiasme qui grandit<\/strong><\/h2>\n

Aujourd\u2019hui, les deux membres de l\u2019\u00e9quipe communication utilisent Hippocampus au quotidien. Ils ont choisi de d\u00e9velopper d\u2019abord leur propre expertise avant d\u2019\u00e9tendre l\u2019utilisation de la plateforme \u00e0 d\u2019autres services de la haute \u00e9cole.
\nL\u2019enthousiasme est d\u00e9j\u00e0 bien pr\u00e9sent. Ils sont satisfaits de la solution et s\u2019attendent \u00e0 ce que les r\u00e9sultats convainquent progressivement les autres \u00e9quipes.<\/p>\n

Le regard est r\u00e9solument tourn\u00e9 vers l\u2019avenir. Gr\u00e2ce \u00e0 une vision beaucoup plus pr\u00e9cise des donn\u00e9es et \u00e0 un suivi structur\u00e9 des \u00e9tudiants potentiels, la HEPN peut d\u00e9sormais piloter efficacement son recrutement.
\nPlus seulement de mani\u00e8re r\u00e9active, mais proactive, et non plus seulement de mani\u00e8re g\u00e9n\u00e9rique, mais personnalis\u00e9e.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–small-bottom\u00a0\u00bb][vc_column el_class=\u00a0\u00bbdg-column–tablet-hide\u00a0\u00bb][vc_empty_space][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-text–custom\u00a0\u00bb]<\/p>\n

Une premi\u00e8re en Wallonie<\/strong><\/h2>\n

La HEPN est le premier client d\u2019Hippocampus en Wallonie. Ce n\u2019est pas un hasard. L\u2019enseignement sup\u00e9rieur francophone en Belgique est confront\u00e9 aux m\u00eames enjeux de recrutement que la Flandre et les Pays-Bas, sans disposer jusqu\u2019\u00e0 pr\u00e9sent d\u2019outils r\u00e9ellement sp\u00e9cialis\u00e9s.
\nAvec la HEPN comme premi\u00e8re r\u00e9f\u00e9rence, Hippocampus d\u00e9montre que la plateforme apporte imm\u00e9diatement de la valeur sur le march\u00e9 francophone, avec une mise en \u0153uvre rapide, une interface compl\u00e8tement en fran\u00e7ais, une utilisation intuitive et un accompagnement personnalis\u00e9.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–mid\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1770302624731{background-color: #F0F7F5 !important;}\u00a0\u00bb][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbdg-index–fix dg-position–relative\u00a0\u00bb][vc_column width=\u00a0\u00bb2\/3″ el_class=\u00a0\u00bbdg-padding–none-inner dg-column–tablet-100″][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-notification–bullet\u00a0\u00bb] De la gestion des donn\u00e9es \u00e0 une communication cibl\u00e9e. [\/vc_column_text][vc_column_text css=\u00a0\u00bb.vc_custom_1776421190516{padding-right: 4% !important;}\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–small-bottom dg-text–custom\u00a0\u00bb] Comment une haute \u00e9cole wallonne structure son recrutement \u00e9tudiant. 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