{"id":80871,"date":"2026-04-13T19:55:25","date_gmt":"2026-04-13T17:55:25","guid":{"rendered":"https:\/\/www.hippocampus.eu\/non-classifiee\/vistacollege\/"},"modified":"2026-05-05T20:45:43","modified_gmt":"2026-05-05T18:45:43","slug":"vistacollege","status":"publish","type":"post","link":"https:\/\/www.hippocampus.eu\/fr\/resource\/vistacollege\/","title":{"rendered":"VISTA college"},"content":{"rendered":"

[vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–mid\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1770302624731{background-color: #F0F7F5 !important;}\u00a0\u00bb][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbdg-index–fix dg-position–relative\u00a0\u00bb][vc_column width=\u00a0\u00bb2\/3″ el_class=\u00a0\u00bbdg-padding–none-inner dg-column–tablet-100″][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-notification–bullet\u00a0\u00bb]Easy.<\/strong>[\/vc_column_text][vc_column_text css=\u00a0\u00bb.vc_custom_1778006347068{padding-right: 4% !important;}\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–small-bottom dg-text–custom\u00a0\u00bb]<\/p>\n

VISTA college : d\u2019un investissement instinctif \u00e0 un pilotage par le rendement<\/strong><\/h1>\n

[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″ el_class=\u00a0\u00bbdg-column–tablet-100″][vc_single_image image=\u00a0\u00bb77782″ img_size=\u00a0\u00bblarge\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–mid\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1770302629731{background-color: #F0F7F5 !important;}\u00a0\u00bb][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-text–custom\u00a0\u00bb el_id=\u00a0\u00bbregistreren\u00a0\u00bb]<\/p>\n

VISTA college est l\u2019un des plus grands \u00e9tablissements d\u2019enseignement professionnel (MBO) du Limbourg. Avec une offre de formations vari\u00e9e et plusieurs sites, l\u2019\u00e9tablissement investit de mani\u00e8re structurelle dans le recrutement \u00e9tudiant \u2014 des salons \u00e9tudiants et journ\u00e9es portes ouvertes aux campagnes r\u00e9gionales. Aujourd\u2019hui, VISTA garde un \u0153il avis\u00e9 sur ce que ces investissements rapportent concr\u00e8tement.<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–mid\u00a0\u00bb][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column width=\u00a0\u00bb3\/5″][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-block–quote\u00a0\u00bb]<\/p>\n

\u00ab\u00c0 vrai dire, nous n\u2019avions pas cette visibilit\u00e9. Nous ne savions pas d\u2019o\u00f9 venait une inscription, combien d\u2019\u00e9tudiants potentiels nous touchions, ni ce qu\u2019ils faisaient ensuite. Apr\u00e8s un \u00e9v\u00e9nement, \u00e7a s\u2019arr\u00eatait l\u00e0 pour nous.\u00bb<\/em><\/h2>\n

– Janine Winkels, Senior Marketing<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb2\/5″][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-text–custom\u00a0\u00bb]<\/p>\n

Investir sans boussole<\/h2>\n

L\u2019\u00e9quipe voyait la fr\u00e9quentation, mais pas qui \u00e9tait pr\u00e9cis\u00e9ment pr\u00e9sent, si quelqu\u2019un avait visit\u00e9 d\u2019autres activit\u00e9s par la suite, ou si quelqu\u2019un \u00e9tait finalement devenu \u00e9tudiant. Cela avait des cons\u00e9quences \u00e0 trois niveaux : des d\u00e9cisions prises au ressenti, des budgets sans visibilit\u00e9 sur le retour, et une sous-estimation de la valeur de ces donn\u00e9es. VISTA ne pouvait tout simplement pas piloter sur ce qui fonctionne r\u00e9ellement.<\/p>\n

Cela est devenu flagrant il y a quelques ann\u00e9es. Les inscriptions diminuaient, tandis que la fr\u00e9quentation des \u00e9v\u00e9nements restait stable. Cet \u00e9cart entre l\u2019activit\u00e9 et le r\u00e9sultat a donn\u00e9 \u00e0 l\u2019\u00e9quipe l\u2019argument pour convaincre la direction : il fallait changer.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column][vc_empty_space][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-text–custom\u00a0\u00bb]<\/p>\n

D\u2019abord l\u2019\u00e9quipe, ensuite la technologie<\/h2>\n

VISTA college utilise la plateforme depuis 2018 \u2014 d\u2019abord sous le nom de Summit, puis d\u2019Hippocampus. Le v\u00e9ritable changement ne r\u00e9sidait pas dans le logiciel, mais dans l\u2019\u00e9quipe. VISTA a d\u00fb apprendre \u00e0 regarder les donn\u00e9es diff\u00e9remment, \u00e0 enregistrer de mani\u00e8re syst\u00e9matique, et surtout : \u00e0 utiliser les donn\u00e9es dans les \u00e9changes et les d\u00e9cisions.<\/p>\n

\u00abLe vrai changement ne venait pas de la technologie, mais de l\u2019\u00e9quipe. Nous avons d\u00fb apprendre \u00e0 regarder les donn\u00e9es autrement, \u00e0 enregistrer syst\u00e9matiquement, et \u00e0 utiliser les donn\u00e9es dans nos \u00e9changes et nos d\u00e9cisions. D\u00e9sormais, cela fait partie de notre fa\u00e7on de travailler.\u00bb<\/em><\/h3>\n

L\u00e0 o\u00f9 VISTA college pensait en activit\u00e9s, l\u2019\u00e9quipe raisonne d\u00e9sormais en rendement par canal, par groupe cible et par \u00e9tape du parcours. On ne pilote plus \u00e0 l\u2019affluence, mais \u00e0 l\u2019impact.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column][vc_empty_space][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-text–custom\u00a0\u00bb]<\/p>\n

Des activit\u00e9s au rendement<\/h2>\n

Avec Hippocampus, VISTA college peut d\u00e9sormais voir exactement ce que chaque activit\u00e9 de recrutement rapporte. Prenons le salon Onderwijsbeurs Zuid : l\u2019\u00e9quipe scanne les \u00e9tudiants potentiels apr\u00e8s les entretiens sur le salon, et Hippocampus suit l\u2019int\u00e9gralit\u00e9 du parcours \u2014 du premier point de contact, en passant par les activit\u00e9s de suivi, jusqu\u2019\u00e0 l\u2019inscription. En moyenne, 4 \u00e0 6 inscriptions par salon issues d\u2019une seule r\u00e9gion. Combin\u00e9 \u00e0 la valeur de financement par \u00e9tudiant, VISTA college sait que ce salon est rentable. Et surtout : pourquoi.<\/p>\n

Cela change certaines d\u00e9cisions. Les activit\u00e9s peu performantes sont r\u00e9duites. Celles qui contribuent structurellement re\u00e7oivent plus d\u2019investissement. Et cela change la position du marketing au sein de l\u2019organisation : non plus \u00abun truc de campagnes et d\u2019\u00e9v\u00e9nements\u00bb, mais une contribution d\u00e9montrable aux inscriptions. Chiffres \u00e0 l\u2019appui.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–small-bottom\u00a0\u00bb][vc_column el_class=\u00a0\u00bbdg-column–tablet-hide\u00a0\u00bb][vc_empty_space][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-text–custom\u00a0\u00bb]<\/p>\n

Au-del\u00e0 de l\u2019inscription<\/h2>\n

La prochaine \u00e9tape : rendre l\u2019ensemble du parcours \u00e9tudiant visible, au-del\u00e0 de l\u2019inscription. R\u00e9ussite acad\u00e9mique, d\u00e9crochage, progression, alumni, et \u00e0 terme, la formation tout au long de la vie. Ne pas seulement savoir qui s\u2019inscrit, mais aussi comprendre la r\u00e9ussite. Et pourquoi.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–small-bottom\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4″ el_class=\u00a0\u00bbdg-column–tablet-hide\u00a0\u00bb][vc_empty_space][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-text–custom\u00a0\u00bb]De ressemyo \u00e0 donn\u00e9es
\n<\/strong>Hippocampus relie chaque activit\u00e9 de recrutement aux inscriptions \u2014 du premier contact \u00e0 la conversion.<\/em>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/4″][vc_empty_space][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-text–custom\u00a0\u00bb]De compter les activit\u00e9s \u00e0 mesurer le rendement
\n<\/strong>Par salon, par \u00e9v\u00e9nement, par r\u00e9gion : VISTA college sait d\u00e9sormais ce que cela rapporte et pourquoi.
\n<\/em>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/4″][vc_empty_space][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-text–custom\u00a0\u00bb]De donn\u00e9es secondaires \u00e0 donn\u00e9es comme m\u00e9thode
\n<\/strong>L\u2019\u00e9quipe a appris \u00e0 regarder autrement, \u00e0 enregistrer syst\u00e9matiquement et \u00e0 utiliser les donn\u00e9es dans chaque d\u00e9cision.
\n<\/em>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/4″][vc_empty_space][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-text–custom\u00a0\u00bb]De poste de co\u00fbt \u00e0 contribution aux inscriptions
\n<\/strong>Le marketing justifie d\u00e9sormais ce qu\u2019il fait \u2014 et cela change les d\u00e9cisions.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–mid\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1770302624731{background-color: #F0F7F5 !important;}\u00a0\u00bb][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbdg-index–fix dg-position–relative\u00a0\u00bb][vc_column width=\u00a0\u00bb2\/3″ el_class=\u00a0\u00bbdg-padding–none-inner dg-column–tablet-100″][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-notification–bullet\u00a0\u00bb]Easy.[\/vc_column_text][vc_column_text css=\u00a0\u00bb.vc_custom_1778006347068{padding-right: 4% !important;}\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–small-bottom dg-text–custom\u00a0\u00bb] VISTA college : d\u2019un investissement instinctif \u00e0 un pilotage par le rendement [\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″ el_class=\u00a0\u00bbdg-column–tablet-100″][vc_single_image image=\u00a0\u00bb77782″ img_size=\u00a0\u00bblarge\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb el_class=\u00a0\u00bbdg-padding–mid\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1770302629731{background-color: #F0F7F5 !important;}\u00a0\u00bb][vc_row type=\u00a0\u00bbvc_default\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbdg-text–custom\u00a0\u00bb el_id=\u00a0\u00bbregistreren\u00a0\u00bb] VISTA college est l\u2019un…<\/p>\n","protected":false},"author":4,"featured_media":79425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[78,56],"tags":[],"class_list":["post-80871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resource","category-temoignages-clients","category-78","category-56","description-off"],"yoast_head":"\nVISTA college - 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